Wildsmiths

Role Creative and art director

Wildsmiths Skin nurture a deep connection to the natural world and borne out of the walk in the Heckfield Estate arboretum.

Using the latest plant derived bioactives, botanicals and minerals they create powerful and beautifully sensorial products.

We were asked to help them revitalise their socials, which lacked finesse and weren’t representing the sensorial aspects of their product. We created a series of images that added that humanity, highlighted the product textures and sensorial feel on the skin. We also advised them on how enrich their content with more storytelling and created a new cadence that meant their feed became a much better representation of their product and the joy of using it.