Veuve Clicquot
Solaire Culture London

Role CREATIVE DIRECTOR

Veuve Clicquot, one of the original female-led brands, sought to build brand awareness and engagement amongst British and European audiences, with an emphasis on celebrating the brand’s history of female audacity and its strong connection to Britain.

As a tribute to Madame Clicquot’s audacity, and to mark the brand’s 250th anniversary, Veuve Clicquot brought together nine bold and renowned female artists, including Yayoi Kusama, Sheila Hicks and Moyoco Anno - to curate art inspired by the brand’s story at the Solaire Culture Exhibition.

Our campaign helped tap into the buzz of London via a seamless 360° delivery across strategy, creative, digital, OOH, PR & Comms, VIP Talent and influencer, and helped drive consideration and engagement with an adventurous, progressive community.

A VIP launch event helped put the exhibition on the map with attendance secured from beloved British Talent including Vanessa Kirby, Alexa Chung and Cynthia Eviro.

Eye catching content positioned the exhibition in the heart of Piccadilly Circus through a striking building façade, Piccadilly tube takeover, branded taxis and carefully curated drone shots.

In addition to exceeding campaign KPIs, the activity helped bringing a community together to create genuine engagement and put the exhibition the centre of the cultural conversation in the UK.