The Crown Estate

Role Creative director

We created multi-channel campaigns throughout the year for The Crown Estate, whose aim is to inspire people to explore all that central London has to offer, driving excitement, awareness, dwell time and footfall.

Supported by deep community insights and marketing and communication strategies, we created the ‘All the Wonder’ campaign, to encourage footfall during the Christimas period, with content designed to inspire and delight - including a Piccadilly Lights advertising takeover, amplification of the Christmas Lights switch on and a series of exciting on-street activations such as the ‘All the Wonder of Jermyn Street’ festival, opening up the area to new communities.

Flavourscapes

Role Creative director

We also developed Flavourscapes, an experimental food market on Glasshouse Street, serving groundbreaking gastronomy, from glow in the dark bao buns to candy floss burritos, delivering a vibrant cultural moment which could be owneable and repeatable seasonally and which connectied with families over the school holidays and helped drive footfall, dwell time and revenue to the area.