Genesis
Sound Electrified

Role Creative director

Sound Electrified was the first of it’s kind, a live streamed DJ set powered by the Genesis GV60 car. An all female DJ cast including Grammy-nominated dance music producer and DJ Jayda G and South Korean born DJ Didi Han fired up the decks.

Combining Korean hospitality with music and technology, this event positioned Genesis as an engaging leader in electrification and secured multiple lifestyle and industry editorials, resulting in a total reach of 410 million from earned editorial media.

 
 
 
 
 
 

Agency Sciencemagic
Design, filming and motion design Chris cooper
Creative production heaps & Stacks

 
 

“ScienceMagic helped us supercharge our presence and generate cut through in an increasingly competitive market through creating iconic firsts, powered by Genesis. Together we have brought distinctly Korean experiences to connect with UK communities in unique and engaging ways”

Dominic Chambers, European Marketing Director, Genesis