Genesis Seoul Racer
at the V&A

Role creative director

This larger than life, a playable arcade game was projected across the facade of the iconic V&A museum of London. Played from inside and powered by the Genesis GV60 electric car, this game helped the brand connect with new communities and promoted their sponsorship of the ‘Halyu! The Korean Wave’ exhibition.

A media first, this stand out event garnered mass coverage for the brand and elevated them as a creative leader in electrification.

This garnered huge amounts of media coverage for the brand and for the creative work. It was featured in Campaign Magazine and many national newspapers and automotive press.

“ScienceMagic helped us supercharge our presence and generate cut through in an increasingly competitive market through creating iconic firsts, powered by Genesis. Together we have brought distinctly Korean experiences to connect with UK communities in unique and engaging ways”

Dominic Chambers, European Marketing Director, Genesis