eBay
What makes us tick

Role Creative director

eBay, the original home of pre loved fashion, needed to reframe it’s perception away from flea market and instead dial up it’s relevance as the place to buy pre-loved authentic luxury bags. To launch the Authenticity Guarantee and connect them authentically to fashion concious communities, we created a campaign supported by PR, onsite and a media event which celebrated the joy of being authentically you.

The “What makes us tick” campaign cast three genuine members of the eBay pre-loved fashion community: people who live for pre-loved luxury bag steals, who collect bags and have used eBay as a way to shop for luxury fashion at affordable prices. These are stories about real people, with a real passion for designer bags.

The result from the campaign was a 10% increase in searches for luxury designer bags… nice. And the party was pretty fun too

Media & Influencer Dinner

A media and influencer dinner was created with a layered, fun approach that highlighted the Authentication Guarantee service and also drove eBays luxury credentials up a few notches.
The ‘eBay Bag Grab’ game brought an engaging, fun and competitive dynamic to the evening, where users could win designer bags by playing on the branded claw machine.