S’ABLE labs

Role Creative Director

Founded by Idris and Sabrina Elba, S’ABLE labs is a skincare company which make Melanin Inclusive Skincare. We created a brand positioning and content strategy, which we supported with photography of a diverse cast and perfectly imperfect textured skin, showcasing the product and its community at its best.

 
 

Agency sciencemagic

Photographer Hannah Hillier
ART DIRECTION NEHA PRASHAR
Skin Michael Gray
Hair Eliot McQueen